Stack Architect

Meta EMQ Score Estimator

A low EMQ score means Meta is optimising your campaigns on bad data. Enter your current setup and see your estimated score — and exactly how much recoverable revenue you're leaving on the table.

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Frequently asked questions

What is a good EMQ score for Meta?
A score of 6.0 is the bare minimum for Advantage+ Shopping Campaigns to function effectively. 7.0–8.0 is considered good. 8.0+ is excellent and required for maximum algorithmic performance.
Why does Shopify's native CAPI give a low EMQ?
Shopify's built-in CAPI is still browser-triggered — the thank-you page pixel must fire before the server event sends. If iOS or an ad blocker blocks that page, the server event never fires at all.
How much ad spend is wasted with a low EMQ?
Studies suggest 25–40% of Meta ad spend is wasted through poor signal quality, as Meta's algorithm optimises against incomplete conversion data.